At UKB Marketing we focus on building a strategy around your business objectives. You may want to focus on short term return on marketing spend, or perhaps you are looking for long term expansion of market share. Our job is to build a strategy that delivers an outcome that meets your current needs.

As we spend your ad spend on a paid social or search platform, we're making an investment on your behalf.

It's our job to manage these investments and evaluate what's delivering the biggest incremental lift for your brand.

This goes beyond simply evaluating which platform is getting the highest return. We also look at the impact each platform is having on the other. For example the relationship between your paid social, your email campaign efficiency, and your organic or paid search performance.

It's also our job to look at which products or services we're promoting for your brand, and evaluating these for their uplift. For example investing into your flagship product or service might produce a significantly higher return over the next 6 months compared to another product set. By understanding this, we go beyond what is simply producing the lowest cost click, lead, or purchase.

Is your business a one legged stool?

The reality is, if you're relying on only one platform to deliver you new customers, you're vulnerable. Not to mention you're missing a lot of potential business.

We look at your entire paid marketing mix across all the relevant channels to ensure you're maximising your growth potential.

This doesn't mean we use every platform for every client, but it does mean we aim to leverage a range of platforms to deliver an optimal result that doesn't leave you vulnerable.

To understand which of our efforts are delivering the most efficient results, we need to be looking at all the metrics through the same lens.

This means we standardise the data to a singular output that enables us to see which platform, creative, or campaign type is delivering the best outcome.