As we spend your ad spend on a paid social or search platform, we've making an investment on your behalf.
It's our job to manage these investments and evaluate what's delivering the biggest incremental lift for your brand.
This goes beyond simple evaluating which platform is getting the highest return. We also look at the impact each platform is having on the other. For example the relationship between your paid social, your email campaign efficiency, and your organic or paid search performance.
It's also our job to look at which products or services we're promoting for your brand, and evaluating these for their uplift. For example investing into your flagship product or service might produce a significantly higher return over the next 6 months compared to another product set. By understanding this, we go beyond what is simply producing the lowest cost click, lead, or purchase.