Over 12x return on ad spend from tracked ticket sales
The goal with Boogie On The Beach was to use Facebook media campaigns to increase direct ticket sales for the event.
When structuring the campaigns, one strategy we leveraged heavily was retargeting their existing database across the Facebook ad network. This consisted of building extensive retargeting audiences based on actions that users in the local area had taken both on and off of Facebook, when interacting with their business.
We were able to use this strategy, as the event owners had built up this customer data from their previous events in the local area.
We combined this retargeting appraoch with front end cold audience campaigns to create a complete marketing solution for the event online.
Boogie On The Beach sold out, generating over 12x return on ad spend from tracked ticket sales alone.
I have worked with many paid social agencies over the years and UKB has been the best to date. Always hard-working, responsive, professional, and - above all - deliver solid results.
It's rare to find agencies these days that operate without any ego which I really value - just a genuine bunch of talented people. I trust their judgement, have enjoyed an exciting level of growth for my business, and look forward to our continued partnership.
Jack and his team are the only advertising agency I trust with my business and marketing. They are always completely up-to-date, responsive, knowledgeable and VERY effective. You can’t afford not to have good digital advertising in our economy.
Having worked with UKB on our events business during Henley Royal Regatta and was so impressed we want them on board for our turkey business too! Jack & his team were really responsive, understood the brief fully & were really mindful of budgets. Above all, they delivered great results.
