390+ business leads generated in 30 days
B2B Finance approached us looking to increase their lead generation across Facebook and Google Ads. They were already running campaigns on Google search, and wanted to expand onto Facebook, as well as launching new campaigns for their additional financial products.
We leveraged several campaign structures across Google search that had not previously been leveraged. This included getting more detailed with the targeting and ad optimisation to decrease the cost per lead that B2B finance was paying. We also launched paid media campaigns on Facebook for several of their core financial products. This presented it's own unique opportunity, as well as some challenges due to Facebook's lack of detailed targeting for business owners (B2B Finance's core audience).
However due to the comparitively low cost per click compared to the highly targeted Google campaigns - we were able to offset the targeting challenges, and generate hundreds of leads on the platform.
In just 30 days, we generated 390+ new leads across Facebook & Google.