B2B Finance

B2B Finance

390+ business leads generated in 30 days

Client

B2B Finance

Industry

Business Financial Services

Year

2021

Client Brief

B2B Finance approached us looking to increase their lead generation across Facebook and Google Ads. They were already running campaigns on Google search, and wanted to expand onto Facebook, as well as launching new campaigns for their additional financial products.

Our Approach

We leveraged several campaign structures across Google search that had not previously been leveraged. This included getting more detailed with the targeting and ad optimisation to decrease the cost per lead that B2B finance was paying. We also launched paid media campaigns on Facebook for several of their core financial products. This presented it's own unique opportunity, as well as some challenges due to Facebook's lack of detailed targeting for business owners (B2B Finance's core audience).

However due to the comparitively low cost per click compared to the highly targeted Google campaigns - we were able to offset the targeting challenges, and generate hundreds of leads on the platform.

Results

In just 30 days, we generated 390+ new leads across Facebook & Google.

Leads Generated
390+
Client Review

Read Our Reviews

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Salt Grooming

Piers Le Moignan

I have worked with many paid social agencies over the years and UKB has been the best to date. Always hard-working, responsive, professional, and - above all - deliver solid results.

It's rare to find agencies these days that operate without any ego which I really value - just a genuine bunch of talented people. I trust their judgement, have enjoyed an exciting level of growth for my business, and look forward to our continued partnership.

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NCA Coaching

Tim Megginson

Jack and his team are the only advertising agency I trust with my business and marketing. They are always completely up-to-date, responsive, knowledgeable and VERY effective. You can’t afford not to have good digital advertising in our economy.

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COPAS Events

Simon Windsor

Having worked with UKB on our events business during Henley Royal Regatta and was so impressed we want them on board for our turkey business too! Jack & his team were really responsive, understood the brief fully & were really mindful of budgets. Above all, they delivered great results.

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