Our Take on Google Introducing Percentage Values and Problem Detection Features
Google has introduced updates to its Analytics platform, enhancing data interpretation and troubleshooting. These updates include the addition of percentage values within report tables and problem detection notifications, which aim to improve data accuracy and usability for marketers and analysts.
Percentage Values in Report Tables
Google Analytics now displays percentage values in detailed reports across both the "Reports" and "Ads" modules. This small yet impactful change allows users to better understand the relative significance of each data row within the broader dataset. Instead of working solely with raw numbers, marketers can now interpret trends more effectively, making comparisons between different segments more actionable.
Enhanced Problem Detection Features
To help users identify and resolve data collection issues, Google has also introduced two new notifications:
Missing Session Start Notification
When a report exhibits a high number of missing session_start events, Google Analytics now flags the issue with an informative icon. Users can click this alert to:
- Identify the specific problem
- Understand potential causes
- Access troubleshooting resources
- Implement fixes to improve data integrity
This feature helps businesses address common tracking gaps that could distort their analytics insights.
High "Not Set" Rate Notification
Similarly, when reports contain a high number of (not set) values, Google Analytics now provides detailed guidance on the cause and impact of these data gaps. Clicking the notification provides users with:
- A clear explanation of the issue
- Possible reasons for missing data
- Links to resources for further learning
- Steps to rectify tracking issues
Why These Updates Are Important
- Greater Data Transparency – By providing clearer percentage values, users can quickly determine the weight of each data row within reports.
- Improved Decision-Making – Marketers can act on data insights with more confidence, ensuring that tracking discrepancies are identified and resolved promptly.
- More Accurate Reporting – Problem detection features help users maintain data integrity, leading to more reliable analytics and better-informed marketing strategies.
These updates reinforce Google's commitment to refining its analytics platform, ensuring that users can extract meaningful insights while minimising data discrepancies. For businesses that rely on Google Analytics to shape their marketing decisions, these enhancements will make it easier to interpret reports and maintain data quality.