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Meta Ads Introduces Direct Lead Download Button for Campaign Results

Updated On Mar 28, 2025

Meta has unveiled a small update to its Lead Form Ads, introducing a direct lead download feature within the campaign results table. This enhancement allows advertisers to retrieve valuable customer data easily, improving efficiency and ease of use.

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How the New Feature Works

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The newly added "Download" icon is now available at three levels within Meta Ads Manager:

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  • Campaign level
  • Ad set level
  • Ad level

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With a simple click, advertisers can choose a specific time range, select their preferred file format (CSV or XLS), and instantly access their lead data.

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Why This Update Matters

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This is a small update, but makes it easier for advertisers on Meta to access data at each level (campaign, ad set, advert).

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This update highlights Meta's ongoing commitment to enhancing the usability of its advertising platform, making lead management more seamless and effective for businesses of all sizes.