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Meta Ads Introduces Direct Lead Download Button for Campaign Results

Updated On Mar 28, 2025

Meta has unveiled a small update to its Lead Form Ads, introducing a direct lead download feature within the campaign results table. This enhancement allows advertisers to retrieve valuable customer data easily, improving efficiency and ease of use.

How the New Feature Works

The newly added "Download" icon is now available at three levels within Meta Ads Manager:

  • Campaign level
  • Ad set level
  • Ad level

With a simple click, advertisers can choose a specific time range, select their preferred file format (CSV or XLS), and instantly access their lead data.

Why This Update Matters

This is a small update, but makes it easier for advertisers on Meta to access data at each level (campaign, ad set, advert).

This update highlights Meta's ongoing commitment to enhancing the usability of its advertising platform, making lead management more seamless and effective for businesses of all sizes.