It’s no secret that advertising can make or break a company. You could offer the best product in the world, but that won’t matter if no one knows it exists!
Unfortunately, marketing your business efficiently and to the right people isn’t easy. Not only do you need to come up with a good idea for a campaign, you need to purchase ad space, find the right medium to advertise on, do market research, optimise your ads towards a specific audience, track metrics and, of course, design the adverts themselves!
All of this takes time, skill, and money. Running your own campaign is a significant endeavour and there’s no guarantee you’ll see profit. In the worst case scenario, you could end up spending a great deal of time and money on creating adverts with nothing to show for it.
If you’re going to invest money on advertising your business, it should be done right. This is where ad agencies come in.
An agency will handle all aspects of your advertising campaign, from the concept to execution, and track the metrics that show how well it’s doing. A skilled agency can create an advertising campaign that will elevate your business’s public image and bring in scores of new customers.
Here are five reasons why advertising with an agency is the way to go.
Agencies have the skills, knowledge, and experience needed to make an ad campaign shine. They know how to plan out a roadmap for your campaign to follow, which platforms to use as hosts for your ads, and how to create attention-grabbing ads that drive up traffic and encourage viewers to buy, buy, buy!
Best of all? Agencies know how to do all this while staying within budget. Overspending - a common pitfall of in-house advertising - isn’t a worry when you use an agency, as they will use the budget you assign them as a framework for your campaign.
Using an agency frees up your staff so they can focus on other aspects of your business. You won’t need to spend time training employees to work on ad design or hire outside contractors - all of the creative work will be handled by the agency. In addition, agencies already have advert creating tools available to them, so you won’t need to spend money on costly software.
Agencies have experience running campaigns for companies with wildly different budgets. They know how to spend funds in a way that will maximise profit and minimise costs - saving you money in the long run.
A fresh perspective is valuable. Looking in from the outside, an agency can help identify and develop your business’s specific identity. Everything from the shape of your logo to the colour scheme of your Facebook ads has an impact, and an agency will know how to make sleek and consistent branding that draws eyes and sticks in the mind of your target audience.
With such fierce competition, you want your advertising to stand out. Agencies are aware of the ebb and flow of marketing trends and know what’s popular, what’s outdated, and what’s likely to be big next. Investing in an agency increases your odds of having a campaign that breaks through the noise and convinces your audience to go with you, rather than with your rivals.
Agencies have access to the latest metric tracking tools, like the Facebook Pixel. This means they can send you detailed reports about how well your campaign is performing. They have experience communicating this data to clients in clear, straightforward terms, cutting out unnecessary details and making your job easier. Knowing this data also lets them optimise the campaign based on statistics like number of clicks, so money isn’t wasted advertising to the wrong people.
Advertising agencies exist to make life easier for you and your business. Hiring an agency could save your business time and money, develop your brand identity, and create a memorable campaign that draws in a wealth of new customers. Most importantly, it lets you focus on the thing that matters most: running your business!
If you’re interested in working with a results-driven digital marketing agency that puts you in control, send us a message here. We look forward to hearing from you!